Friday, April 17, 2020
Target Corporation free essay sample
Target Corporation was founded in 1902 by George Dayton in Minneapolis, Minnesota. It was originally called ââ¬Å"Dayton Dry Goods Companyâ⬠and then later became Dayton Company in 1910. By 1962, Dayton Company opened its first discount store in Roseville, Minnesota by the name of ââ¬Å"Targetâ⬠. By 2000, all Dayton Hudson Corporations changed their name to Target Corporation. It opened three operating divisions including Target, Mervynââ¬â¢s and the Department Store Division. In 2001, Targetââ¬â¢s division generated about 80 percent of retail sales and operating income while Mervynââ¬â¢s generated only 12 percent and the Department Store Division only generated 9% of sales therefore Target merged their e-commerce team and direct merchandising unit into one organization creating Target Corporation opening 74 new stores within the same year. Targetââ¬â¢s operating strategy is built on providing great value to their consumers. They distinguish themselves from the competition by differentiating their inventory from other competing retail stores such as Wal-Mart and K-Mart. We will write a custom essay sample on Target Corporation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They are also known as being environmentally responsible. Targetââ¬â¢s Corporation Associated Merchandising Corp. is a global sourcing organization that is involved with other souring companies to source goods to other parent companies. Target has developed a very unique store personality since its inception to ensure that it is core targeted market is reached. Targets store image is designed to reach its ââ¬Å"targetâ⬠market that is understood to be a step above its competitors of Wal-Mart and Kmart. The typical target customer is 44 years old with an average household income of $54,000 per year with 80% being female and over half being college graduates. Target reaches this core market through a strategic and well analyzed store development and retail site selection process. The Target real estate department identifies potential markets for new stores through an extensive search of analyzing population growth, existing stores performance, competition, demographics, and market potential. Target actively seeks the local communities input to ensure new stores are sensitive to local market needs and concerns. Once these market conditions have been met and local communities are on board Target will then construct one of the two possible Target prototype stores, The General Merchandise Store or The super Target. Target strives to open the stores at precise times being either March, July, or October as to ensure maximum exposure as construction on new stores ranges 9-12 months and store openings are planned well beyond 12 months in the future. The General Merchandise Store maintains a mixture of everyday needs including, electronics, household products, limited assortment of non-perishable and perishable food in addition to seasonal items. These stores on average employ 150-250 persons with a planned square footage of 128,000 square feet. The Super Target as the name implies is designed and constructed on a larger and grander scale and is located in large population areas with upscale demographics. The typical Super Target Store provides all the offerings of The General Merchandise Store with the added accompaniments of a full grocery store including fresh organic produce, deli, and bakery. These stores employ on average 200-300 persons and are constructed to be between 180,000 and 190,000 square feet. Target will locate these stores in suburban and urban markets with the urban market stores being single level raised elevation stores. In addition to these new store designs and openings Target breeds its store image and personality in several other ways to maintain its strong and affluent customer base. These objectives are also reached through store remodels, rebuilds, relocations, and in some cases store closings to preserve the brand name. Target is committed to its loyal customers and extensively reinvests in older store remodels to maintain the expected ââ¬Å"store imageâ⬠Target customersââ¬â¢ desire. Target Real Estate department analyses store sales volume, age of store, new store opportunities, and times since last update when considering a store for its remodel program. In some instances Target will do a complete rebuild of a store when factors allow. Target on average owns 85% of its buildings and land which enables Target in some situations to rebuild the store on the same site while the existing store remains in operation. In all of these situations Target will always to a simultaneous opening in conjunction with a store closing, the older store will close that fternoon with the new/remodeled store opening in the morning. This seamless transition ensures there are not any lapses in employeeââ¬â¢s employment as well as customerââ¬â¢s ability to shop. With all of the in-depth site analysis, store analysis, demographic study, traffic count consideration, and local community reach-out that is placed in every new Target store selection, remodel, rebuild or store closing it is very easy to understand how Target has developed a ââ¬Å"cultâ⬠like following based somewhat solely on its store image and personality. When a Target store, the bricks and mortar, and contrasted with its counterparts Wal-Mart and Kmart the Target hope is there is simply no comparison. In order to establish a business, Target Corp. had to first start with their marketing mix which includes their products, prices, place, and promotion also known as the four Pââ¬â¢s. Their products and services consists of a wide variety including womenââ¬â¢s, menââ¬â¢s and childrenââ¬â¢s fashion, baby equipment, home accessories, furniture, electronics, toys, fitness equipment, bath and bedding, baby and wedding registry, photo, pharmacy, optical and much more. They offer discount prices and clearance items in order to help consumerââ¬â¢s wallets while still offering quality products. (ââ¬Å"Expect More, Pay Lessâ⬠) Target Corp. has 26 regional distribution centers, 5 import warehouses and stores located in 47 states. They ship all their items directly to consumers from the Target. com Distribution Center. Their promotion strategies consists of newspapers, television commercials, internet and direct mailing lists and Channel Red, an in store network. Target Corporation has a unique market segmentation that makes consumers different from one another. Target Corp. as median age of forty-six years of age which is the youngest among other retailers. They target young customers with higher incomes than their competitors. The median household income of Target consumers is $55,000 and they typically live in suburban areas. About thirty-eight percent of consumers have children at home which is also more than any another competing discount store. Eighty to ninety percent of Targetââ¬â¢s consumers are female and forty-three percent have completed college. Although Targetââ¬â¢s main consumers are women (93%), they still target men by establishing an automotive, hardware and sporting good departments. Targetââ¬â¢s positioning (or market) strategy is centered on a ââ¬Å"cheap chic strategyâ⬠. Instead of competition for the lowest price to their everyday competitors, Target wanted to build an attractive clientele and venue. They have attracted a much younger and better educated clientele therefore their consumers are known as ââ¬Å"guestsâ⬠instead of being known as your everyday ââ¬Å"customer. â⬠Because of their upscale discount prices and products and their concept of associating style and quality, Target created their cheap but chic strategy; setting them apart from competitors. In order to offer quality products, Target uses several marketing tactics in order to keep existing consumers and establish new ones. Television, newspapers, magazines, brochures and testimonials from existing consumers help Target increase their client base and differentiate them from the competition. Another strategy Target Corp. uses in order to lure in younger audiences (both new and existing and typically ages 13-21) is established by running thirty second commercials featuring current celebrities.
Friday, March 13, 2020
University of Scranton Admissions Data
University of Scranton Admissions Data Are you interested in attending the University of Scranton? They accept almost three-quarters of all applicants. See more about their admissions requirements. Founded in 1888, the University of Scranton is a well-regarded Jesuit university located in Scranton, Pennsylvania. The University of Scranton has an impressive 11 to 1 student/faculty ratio, and the school has been recognized by U.S. News World Report for its commitment to teaching. At the undergraduate level, both health and business fields are quite popular. The university is committed to service, and each year more the 2,850 students perform 170,000 hours of community service. The University of Scranton has high retention and graduation rates, and an impressive number of students go on to graduate school. On the athletic front, the Scranton Royals compete in the NCAA Division III Landmark Conference. Will you get in? Calculate your chances of getting in with this free tool from Cappex. Admissions Data (2016) University of Scranton Acceptance Rate: 75Ã percentGPA, SAT and ACT Graph for Scranton AdmissionsTest Scores: 25th / 75th PercentileSAT Critical Reading: 510 / 600SAT Math: 520 / 620What these SAT numbers meanSAT comparison for Catholic collegesACT Composite: 23Ã / 28What these ACT numbers meanACT comparison for Catholic colleges Enrollment (2016) Total Enrollment: 5,380Ã (3,867 undergraduates)Gender Breakdown: 41Ã percent Male / 59 percent Female95 percent Full-time Costs (2016-17) Tuition and Fees: $42,162Books: $1,300 (why so much?)Room and Board: $14,264Other Expenses: $1,868Total Cost: $59,594 University of Scranton Financial Aid (2015-16) Percentage of Students Receiving Aid: 96 percentPercentage of Students Receiving Types of AidGrants: 94 percentLoans: 70Ã percentAverage Amount of AidGrants: $23,035Loans: $8,637 Academic Programs Most Popular Majors: Accounting, Biology, Business Administration, Communication Studies, Criminal Justice Studies, Elementary Education, English, Exercise Science, Finance, Human Services, Marketing, Nursing, Political Science, Psychology What major is right for you? Sign up to take the free My Careers and Majors Quiz at Cappex. Graduation and Retention Rates First Year Student Retention (full-time students): 87Ã percent4-Year Graduation Rate: 72 percent6-Year Graduation Rate: 79Ã percent Intercollegiate Athletic Programs Mens Sports: Lacrosse, Swimming, Soccer, Baseball, Basketball, Wrestling, Golf, Tennis, Track and FieldWomens Sports: Basketball, Field Hockey, Softball, Swimming, Tennis, Volleyball, Track and Field If You Like the University of Scranton, You May Also Like These Schools Villanova University: Profile | GPA-SAT-ACT GraphDrexel University: Profile | GPA-SAT-ACT GraphSaint Josephs University: Profile | GPA-SAT-ACT GraphUniversity of Delaware: Profile | GPA-SAT-ACT GraphMarist College: Profile | GPA-SAT-ACT GraphStony Brook University: Profile | GPA-SAT-ACT GraphFairfield University: Profile | GPA-SAT-ACT GraphDuquesne University: Profile | GPA-SAT-ACT GraphBoston College: Profile | GPA-SAT-ACT GraphTemple University: Profile | GPA-SAT-ACT GraphLoyola University Maryland: Profile | GPA-SAT-ACT Graph University of Scranton Mission Statement mission statement from the University of Scranton website The University of Scranton is a Catholic and Jesuit university animated by the spiritual vision and the tradition of excellence characteristic of the Society of Jesus and those who share in its way of proceeding. The University is a community dedicated to the freedom of inquiry and personal development fundamental to the growth in wisdom and integrity of all who share in its life. Data Source: National Center for Educational Statistics
Wednesday, February 26, 2020
International Banks Functions and Regulations Essay
International Banks Functions and Regulations - Essay Example This research will begin with the overview of international banks. A proper definition of International Banks mainly depicts a facility, which permits various funding organizations belonging to diverse regions of the nations throughout the globe to perform credit and debit operations. It also facilitates these funding organizations to participate in offering various loan provision services to various foreign inhabitants and establishments. Depending on the services, the international banks usually avails various sorts of exemptions in terms of reserve requirements and imposed tax rates that set by the respective governments. It is worth mentioning that direct as well as indirect support from the above-discussed funding organizations such as ââ¬ËInternational Banking Facilityââ¬â¢ (IBF) eventually leads towards bringing about greater efficiency and effectiveness in the operational procedures of multiple international banks. After acquiring a brief idea about the international ba nks, it can be apparently observed that these banks offer a wide variety of services to both domestic and international clients. A few of these services have been described in the following. One of the services, which offer by international banks, is the ââ¬Ëletter of creditââ¬â¢ service. This service is basically provided in the cases of products or services that purchase by individuals or organizations from the international banks. In relation to this particular service, the banks issue a document, which acts as an assurance of payment to the seller of the goods or the services, even if the buying individuals or organizations fail to comply with the payment process. It would be vital to mention that the banks issuing the ââ¬Ëletter of creditââ¬â¢ document will certainly make the buyers liable for making payments to the sellers.
Monday, February 10, 2020
Compare and contrast an RFP with an RFQ. Briefly discuss under what Essay
Compare and contrast an RFP with an RFQ. Briefly discuss under what circumstances would you use each in an IT project - Essay Example A request for quotation is suitable for obtaining or sourcing supplies that are standardized as well as produced in a repetitive quality and quantities. It is used when the buyer has a list of pre-determined suppliers who have the technical specifications and commercial requirements for a product or service (Kappauf, Lauterbach & Koch, 2011). A request for proposal (RFP) is also a procurement document that a purchasing organization uses when it has a procurement problem, but it does not know how it wants to solve the problem. It is the most formal of a request in a procurement process and has strict rules for timeline, content, and vendor responses. Request for proposal focuses on more than just the cost or pricing of the project or supplies. The purchasing organization tends to seek more information about the manner in which the supplier or contractor will perform the contract. Apart from the cost of the project, the procurement department also seeks more concepts such as the ability of the supplier to meet the required quality as well as the technology a supplier uses. The buyer appraises a supplier or contractorââ¬â¢s ability and capability to perform the project on the basis of quality, financial capacity, technology level, and competence. The procurement department uses all these factors to select the best suppli er or contractor for the contract. A request for proposal tends to notify suppliers of the buyerââ¬â¢s intention to purchase certain goods or services. The buyer gets a formal submission from the selected suppliers to facilitate comparison of the proposals. A request for proposal tends to show that a buyer has a formal as well as a fair procurement process without favoring a certain preferred supplier (Stewart & Stewart,
Thursday, January 30, 2020
Separation of Powers Essay Example for Free
Separation of Powers Essay The major objective of this essay is to defend the assertion that separation of power in Zambia is relative. This essay will begin by giving a brief description of the concept Separation of Powers. executive, legislature and the judiciary. Thereafter, a Main Body shall provide a detailed discussion over the assertion after which a conclusion will be given to summarise the discussion. According to the online business dictionary, Separation of Powers is a constitutional principle that limits the powers vested in any person or institution. It is this principle that divides government authority into three branches namely the Executive (President or Prime Minister and the cabinet), Legislature (Parliament or Senate) and the Judiciary (Chief justice and other Judges). From this definition, Separation of Powers entails that each organ of the state, namely t will perform its functions without undue interference from the other organs. Each organ therefore, should be left to do what is assigned to it under the constitution. If any organ is not performing well it ought to be reminded and its performance monitored by way of accountability. This is not interference but a system of checks and balances in the interest of good government. But separation of powers does not mean insulation of powers because the three organs of the State, particularly the Executive and the Legislature, are at one level or another bound to interact and indeed complement each other in the running of the affairs of the State (World bank, 1992). The executive branch of the government of Zambia is made up of the chief of state president Michael Sata; vice president Guy Scott; the president is both the chief of state and head of government. Cabinet is appointed by the president from among the members of the national assembly. Chief of state includes the name and title of the titular leader of the country who represents the state at official and ceremonial functions but may not be involved with the day to day activities of government. Head of government includes the name and title of the top administrative leader who is designated to manage the day to day activities of government. For example in the UK the monarchy is the chief of state while the prime minister is the head of government. The legislative arm of the government; unicameral National assembly in Zambia is made up of 158 seats, 150 are elected by a popular vote, 8 members are nominated by the president to serve 5year terms (Bratton, 1994). Some of the functions of the legislature include; a)à Impeach the president for gross misconduct, commission of a criminal offence or violation of the constitution; b) Remove the president, cabinet ministers or any other official holding constitutional office such as the Chief Justice, Supreme Court and High Court Judges by a vote of no confidence for incompetence; c) Approve the national budget and make alterations without changing the total figure; d) Scrutinize public expenditure as well as Defense, Constitutional and special expenditure; e) Ratify the declaration of a state of emergency and approve its extension; f) Ratify the countryââ¬â¢s foreign policy and international treaties to be entered into on behalf of the country; g) Create public offices; h) Dissolve itself. The judiciary is made up of the court system of Zambia, these include; Supreme Court (final court of appeal; justices area appointed by the president), High Court (has unlimited jurisdiction to hear civil and criminal cases, Magistrateââ¬â¢s court and Lo cal court (ibid). The constitution stipulates a hybrid form of government; a mixture of presidentialism with elements of the Westminster tradition of parliamentary democracy. The current system is, however, closer to the presidential model with delegated powers, and even ââ¬Å"close to the top end of the range of presidential powersâ⬠(Burnell 2003: 48). As in other presidential systems the distribution of power between the legislative (parliament) and the executive (the presidency), is unbalanced in favour of the latter. As the 1995 Constitution review commission clearly spelled out: the president is in a position to ââ¬Å"exercise a dominant influence on the legislatureâ⬠; and ââ¬Å"no sufficient countervailing safeguards are in place to check the executive branch and thus balance the powersâ⬠(GRZ 1995: 15, 17). One, if only formal, indication of the weakness of parliament in the Third Republic might be that the average number of bills passed did not exceed that of its predecessors in the First or Second republics. The legislature and even single MPs have various means of controlling the government and initiating legislation. These include the private member bills, Standing Orders, parliamentary questions, the Committee of Supply, the Public Accounts Committee, the Estimates Committee, the Committee on Government Assurances, the Committee on Delegated Legislation, before 1999, seven departmental orientated ââ¬Ëwatch-dogââ¬â¢ committees, as well as the ad-hoc select committees which can consider the ratification of presidential nominations to official appointments such as the attorney-general, Supreme Court judges or the governor of the Bank of Zambia. The problem with all the committees and the provisions for individual MPs to get a hold on the government is that ââ¬â despite MPsââ¬â¢ lack of special expertise due to shifting membership in committees as well as the lack of support staff it provides ââ¬Å"answerabilityâ⬠without ââ¬Å"enforceabilityâ⬠, which is essential for an ââ¬Å"effective instrument of accountabilityâ⬠(Burnell 2002: 307). The vast MMD majority until 2001 and the ability of government to control and monopolize the legislative timetable made parliament even weaker, although MMD MPs were by no means under the strict control of the party whip or leadership. Since the MMD lost its majority in the 2001 elections and experienced more serious internal factionalism, there are clear indications that the government has to be more responsive to parliament. However, through the powerful position of the Assembly Speaker the ruling party and the government is still largely able to control Assembly p rocedures. A similar context applies to those institutions that are supposed to be instruments of horizontal accountability, such as the Anti-Corruption Commission (ACC), the Office of the Auditor-General, the Commission for Investigations, the Drug Enforcement Commission (DEC), the ECZ and the HRC. These institutions have been proven largely ineffectual, although the courts have sometimes made rulings against the government. Again, there seems to be some improvement since 2001, which, however, seems to be well calculated and directed by the Mwanawasa government at least in the case of the ACC, when the latter was allowed to investigate corruption cases of the Chiluba government. The reason why these institutions are unable to make an impact is because, although legally autonomous, they have very few powers (apart from one exception; the ACC cannot initiate prosecution on its own), and are financially dependent on the government. They are chronically underfunded and despite being presidential appointees, all commission heads do have secure conditions of service. These institutions are therefore highly sensitive to signals coming from the Office of the President, which prompted the MMDââ¬â¢s first Minister for Legal Affairs Rodger Chongwe to refer to them as ââ¬Å"agencies of illusionâ⬠GRZ (1999: 104). The Republican Constitution provides for impeachment proceedings against the president for violations of the constitution (Article 37). This provision is difficult to implement and needs a one-third majority in parliament to debate a motion alleging the president has committed ââ¬Å"any violation of the Constitution or any gross misconductâ⬠, while a two-thirds majority is then necessary to start an investigation by a tribunal appointed by the chief justice. If this tribunal finds that ââ¬Å"the particulars of any allegation specified in the motion have been substantiatedâ⬠, the National Assembly might by a motion of not less than two-thirds resolve that the president has been guilty. Only then shall the president cease to hold office. All attempts to impeach the president have failed in the past. Legally the civil service is non-partisan, but in practice the administration has often been politicized. This is not only a heritage of the old one-party system and a legacy of neopatrimonial rule, but has also been employed deliberately by the new administration. One case in point is Chilubaââ¬â¢s introduction of the post of district administrators (DAs), which are political appointees to direct politics at the district level under his control. The partisan application of the Public Order Act by the police in favour of the ruling party in the run-up to elections is another example. Generally, what has come to be known as ââ¬Ërampantââ¬â¢ or ââ¬Ëendemicââ¬â¢ corruption in the cabinet and other state bodies is only possible with a willing civil service. In an authoritarian political and administrative culture where superiors are not supposed to be challenged and ââ¬Ëhintsââ¬â¢ by superiors are taken as ââ¬Ëordersââ¬â¢, and in which legal-rational procedures are not regularly adhered to, but irregular (not to say illegal) actions or non-actions are taken as ââ¬Ënormalââ¬â¢, the civil service cannot be non-partisan but is an instrument of the ruling party. Peter Burnellââ¬â¢s analysis of the endemic ââ¬Å"financial indisciplineâ⬠clearly shows that the political and administrative framework for this ââ¬Å"enjoys active connivance from senior government figures and is an entrenched feature of the politico-administrative cultureâ⬠(Burnell 2001b: 49) in other words: it is deliberately nurtured by the political elite for personal and political gain. At present, local government is not only dysfunctional in its set up but is in many respects derelict.
Wednesday, January 22, 2020
Johnny got his gun :: essays research papers
When you think about it, no one likes war it is a horrible thing. The book Johnny Got his Gun defiantly proved that point, in the sense that it can leave you as a helpless human, or even kill you. If you win a war the outcome of it may be good for you but just think if you are in the position where you may not be able to move talk or even know if you are awake or asleep because your whole face has been ripped off by the shrapnel of the apposing enemy. If that isnââ¬â¢t torture than I donââ¬â¢t know what is! After reading Johnny Got his Gun, you will see the downside to the war and not just the great outcome that the public hears. Johnny Got his Gun should be read by all so they can once see the horrible part of war. You wouldnââ¬â¢t know it but the government hides the brutality of war very well. For instance in Johnny Got his Gun he really wanted to show the public what it was like to be a victim of the war. To do this he uses Morse code with his head to communicate to the nurse to tell them that he wants to show the public his body and what war does, but the nurses canââ¬â¢t because it is against the regulations of the government because they donââ¬â¢t want people to feel bad for him and get mad at the government for forcing him into the war through the draft. This is just one reason there are many other reasons why we should try to prevent war as much as possible. Johnny Got his Gun really brings you into the shoes of what it would be like to be a helpless war victim knowing that the rest of your life is destroyed due to war casualties. Getting the rest of your life destroyed for something you didnââ¬â¢t want to do in the first place just seem really out of place for our society today. The hardships that he goes through seems like hell, not knowing if you are asleep or awake, not being able to move at all, barely begin able to breath, not begin able to drink or eat, and most of all wanting to kill yourself just because you are so depressed of being a nobody, and not being able to do anything but lie in bed.
Tuesday, January 14, 2020
Back to the Dreamtime
ââ¬Å"Back to the Dreamtimeâ⬠wrote by H. Q. Mitchell showed that a teenage Aboriginal boy, Richard, who was a boy raised in white Australian society, however he never forget to claim himself as an Aboriginal. Therefore, he never give up to find his fatherââ¬â¢s burial ground. Richard, his brother, and his best friend on a journey of self-discovery, mystery and adventure through the Australian outback. In this novel ââ¬Å"Back to the Dreamtimeâ⬠, there are several main characters, but I would like to choose Richard and Tom to show the relationship between two of them in this novel.Richard and Tom are full of respect, they do a lot of things together, adventurous, reluctant to separate with families, and also helpful and obedient children. Richard and Tom are same ages brother, even though Richard was adopted by Tomââ¬â¢s parents, thatââ¬â¢s means that they are not natural brother. They showed their respect to each other in this novel. Tom respect Richard and trea ts Richard as his biological brother. He also respects Richard as an Aboriginal and accepted him. Richard respects Joe and Sonya, even though they are only their adoptive parents.Besides, Richard and Tom do a lot of thing together. For an example, they were playing cricket together in the backyard and cleaned the attic together, so that they found the aboriginal carving on the attic. The most important is Tom went together with Richard to find his fatherââ¬â¢s burial ground. This showed that they prefer do a lot of thing together. Furthermore, both of them are adventurous. They are courageous to find Richardââ¬â¢s fatherââ¬â¢s burial ground without bring along with their parents.This showed that they have the spirit to adventure. Moreover, they brave to face the challenges and do not fear anything that may be will happened on them. In addition, they reluctant to separate with families. After Richard had found his fatherââ¬â¢s burial ground, he should leave with Tom and B radley, however Richard decided to stay at Hermannsburg Mission to help with odd jobs around. Tom showed his reluctant to leave his brother Richard. Richard also reluctant to leave his families so he asked Tom to take care himself hen he was waved goodbye to him. Last but not least, Richard and Tom are helpful and obedient children. Tom showed his helpful when he helped Richard to find his fatherââ¬â¢s burial ground at Uluru. It can be proved by when Richard said to Tom ââ¬Å" I couldnââ¬â¢t have done this without your help. Thank you for your support. â⬠They are obedient children because they listened to their parents when their parents asked them to clean the attic, they cleaned the attic without any objection. This showed they are obedient.In conclusion, I learned a lot of moral value between Richard and Tom. They are same ages brother but they donââ¬â¢t have many argument. In this condition, they showed love to each other. Moreover, Tom helped Richard to find his fatherââ¬â¢s burial ground with his sincere heart. Richard also get along very well with his adoptive families. The theme I learn in this novel is love is powerful. Richardââ¬â¢s parents, Sonya and Joe was worried about Richard. But they still allowed him to go to Alice Springs because they know it is important for him.
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